Reviews

99esim

Per-GB custom plans across 155 countries. Real-time in-app support, group and gift eSIMs, no subscription.

Airalo

Airalo positions itself as the largest consumer eSIM marketplace, aggregating inventory from hundreds of local carriers into a single app. The pitch is breadth: plans in 200+ destinations and a familiar, app-first buying experience. Airalo reads like the default choice for most first-time travel-eSIM buyers — the category brand more than any single product.

Holafly

Holafly is the consumer eSIM brand most visibly built around unlimited-data plans. The pitch is simplicity of reasoning: you don't meter GB, you pick a country and a number of days. Premium pricing, but the emotional math (no running out, no top-ups) resonates with travelers who dislike uncertainty around data allowances.

Nomad

Nomad is a Singapore-based eSIM operator positioned as the quieter, design-forward option between Airalo's marketplace breadth and Holafly's unlimited branding. The app is the product surface. Regional plans are well-developed. The voice is lifestyle-traveler rather than backpacker — the buyer is commonly a digital nomad or business traveler who wants a clean product and doesn't want to think much about it.

Ubigi

Ubigi is the eSIM brand from Transatel, a French infrastructure operator owned by NTT. That heritage shows: Ubigi's core distribution is built into connected hardware (in-car LTE, laptop factory integration with several PC OEMs, in-flight Wi-Fi partnerships) before it is a consumer travel app. Consumer eSIM plans exist and work, but the brand feels less travel-first than its peers.